It implies that the personal information Facebook has about each of its users can be presented to those users in a way that they can readily process and comprehend.
“Easily understand” is an interesting choice of phrase. “You should be able to easily understand and manage your information, which is why strengthening your privacy controls is so important.” “One of our main goals for the next decade is to build much stronger privacy protections for everyone on Facebook,” Zuckerberg wrote in this morning’s announcement. Originally called Clear History, it is only now accessible to all of Facebook’s roughly 2.5 billion global users, including 220 million in the United States. The Off-Facebook Activity tool is the culmination of a promise the company made shortly after the Cambridge Analytica scandal broke in the late winter of 2018. The interactions aren’t specified, but examples of what they could be are provided within the tool: “Opened an app logged in to app with Facebook visited a website searched for an item added an item to a wishlist added an item to a cart made a purchase made a donation.”
The tool lets any Facebook user go into her settings and see a list of apps and websites that have shared her information with Facebook, organized by the most recent time they shared data, and paired with a number indicating how many “interactions” have been shared. In the past 180 days, it has reported 685 of my “interactions” with its app to Facebook, according to Facebook’s new Off-Facebook Activity tool, which CEO Mark Zuckerberg announced in a company blog post this morning. Of the 1,081 apps and websites that have been sharing my “activity” with Facebook, Tinder is the chattiest.
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